Others

1 - 2 October 2026
Cherno More Hotel

On 1 and 2 October, Varna will host the 10th anniversary edition of Tourism EXPO "Destination Varna" - an established event bringing together representatives and professionals from the tourism sector.

Over the course of two days, the Cherno More Hotel will bring together hoteliers, restauranteurs, tour operators, tourism organisations, institutions, suppliers, technology companies, experts and industry professionals in one place to make new connections, exchange practical experience and discuss the future of tourism.

This year’s edition focuses on the transformation of tourism through modern technologies, sustainable solutions and personalised services that create memorable experiences for every guest.

The two-day programme will feature presentations, discussions and demonstrations focusing on trends in hospitality, food and beverage, digital innovation and marketing, as well as opportunities to expand business contacts and foster cooperation.

• Where is Bulgarian tourism heading, and what can we expect in the years ahead?
• How is a successful tourism destination build?
• How is artificial intelligence already transforming the work of hotels, restaurants and tourism businesses?
• Which technologies are already delivering real results, and which are set to transform the sector in the years ahead?
• What will the hotel of the future look like, and how is AI becoming part of even the design and guest experience?

Tourism EXPO "Destination Varna" is where tradition meets the future, and where a passion for tourism turns into real business opportunities and inspiration for new projects.

Free registration for visitors.

For more information about the event, please visit: www.destinationvarna.com